PPC Management
What is it for ?
PPC allows you to quickly set up a wide network to find new leads and customers.In addition, most of the work is done within the PPC advertising platform - from research through the creation of campaigns to writing advertisements.
Why should I consider Google ppc
PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions.
Considering all the benefits PPC offers, there’s little risk in testing it out to see where it can move the needle and gain a wealth of valuable data to inform your other marketing and optimization efforts.
Benefits
Innovative
new way of doing things
There are other cases where PPC can help deliver data as an alternative to traditional direct marketing activities.
PPC can also be directly compared to traditional mail with cost per impression and conversion.
If you can move from more expensive traditional marketing to methods that provide real-time data and have better tracking, this can be a big win.
A Wealth of Marketing Data.
While there’s a lot of data and performance information directly available in Google Ads, the value of information gained goes beyond just PPC performance. Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts. What's more, you can use the built-in keyword planner and impression planning tool to find out where your audience is, you can also cross-reference where your competition is, creating a solid profile of what you're up against and your market share. Finally, you can view search results manually and understand what the search is searching for.
measurable &trackable
Reliable
PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions.
Considering all the benefits PPC offers, there’s little risk in testing it out to see where it can move the needle and gain a wealth of valuable data to inform your other marketing and optimization efforts.
Remarketing
Remarketing Google Ads is a great way to keep site visitors interested no matter how they find your site. Remarketing ads appear to people who visit and leave your site, and are based on specific rules or audiences you choose.
If nothing else, remarketing can be a great place to start PPC campaigns because it's cheaper and less fun than the search and brand awareness steps associated with advertising.
Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.